Google Inc is one of the most admired and respected companies in the world. But many people do not have details on the company’s humble beginnings. The truth is that Google grew from obscurity to the huge success it is today without spending a dime on advertising. Google founders Sergey Brin and Larry Page simply used free advertising
methods to get the word out about their company and the wonderful service they were offering. Surely this should be proof enough that free advertising works. It worked for Google.
In this article we will examine the free advertising methods that Google used.
a) Identify a problem and then create a useful product to solve it
The Google guys identified a problem. It was getting increasingly difficult to find stuff on the web even as it expanded rapidly. So they created a search engine that would help folks find things fast. It is much easier for a product to take off when it addresses a real problem. The more serious the problem the bigger the rewards in the end. The most powerful form of advertising is word of mouth advertising. It is free but very difficult to trigger. It helps a lot if the product is useful and solves a nagging problem.
b) Give free samples of your product to get it out there and get word of mouth working
The next thing Brin and Page did was to encourage their colleagues at Stanford (where they were Ph.d students) to use their wonderful new search engine. They did and instantly liked it. It is important to get people using your product as soon as possible and giving free samples is the most powerful form of advertising.
c) Create an email list
Brin and page had an email list which they regularly sent an email newsletter to. They called the list “Google friends.” It is easy to build an email list if you are not in a hurry to grow a huge list quickly but instead want to use it to help get the word out and to use those in it to spread the word.
Can you use these powerful free advertising method to get your own online business off the ground?
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